Greater role will be in integration with consoles (Xbox) Following people is very different than friending on social networks. – Twitter has RPGs Spymaster, 140Mafia, early games: Fast140, TweetQuiz, very different platform, games feel more like spam. – Web portals – igoogle, MyYahoo – jury is out whether address bookcontacts =friends to play games with, 10mm mau, Y! contacts diff than connections – Casual/Flash portals (, Kongregate, Pogo, Bigpoint, AddictingGames) – 3P XPlatform SDKs – Come2Play, J2Play, OpenFeint, ScoreLoop, Gameyola Innovative partnerships with payment companies, 400 games focus on transactions. N ow a social entertainment network with games, virtual currency, and aspirational IDs. #1 social network in 30 countries, big in Latin America, Eastern Europe, Asia, Africa, recently restructured entire company around games. Opened as a gaming platform a year later than FB, virtual currency coming, FB games are porting over to MS, less crowded, 125mm mau, good viral channels, although more conservative than FB, doesn’t share active player metrics. Little monetization, rules, infrastructure, powerful viral channels: invites, notifications, newsfeed – liberal approach led to spam, fatigue.įB Connect has been the biggest development in the last 6 months for the social app ecosystem, API allows developers to use social graph data elsewhere (identity, social context, sharing, publishing in a frictionless way, no more log-in), lets you move social graph to multi-device gaming, play the same game with friends across devices, FB Connect making mobile social – FB Connect, iPhone, Xbox, DSi.īest kept secret, has as many users as FB (WW 125mm, US 60mm) with twice the ARPUs. – Friends For Sale – Serious Business – 2.6mm – Who Has the Biggest Brain – Playfish – 3mm+
– Lil Green Patch – Green Patch – 5mm mau Top Games as of June 2, popular themes – flirting, charity, virtual worlds, cards, sports, trivia, pets, role-playing, first person shooter FB is getting older, half of new users are 35y+, more than half of US gamers are 25y+, women outnumber men. Industry Insights with Justin Smith, ,, slides: įB 200mm mau, 70% of FB growth outside US, US growing 5-10%: NA 81mm (US 60mm), Europe 77mm, Asia 28mm, SA 19mm, Africa 5mm. So if you’re seeking cha-ching, here are some of the gems: The networking was stellar, and as the crowd drifted off to the Richter Scales after-party with super schwag in hand (Mario mushrooms, sporty tees), the twitter stream was still sparkling at #sgs09. There were moments of surprising candor, mass clicking, ooohs, ahas, gasps, laughs and booming applause. 500 came from near and very far…game developers, game show producers, VCs…from Vancouver, Australia, Argentina. Impressive was the crowd producer Charles Hudson amassed for the 2nd annual Social Gaming Summit.